Case
Project background
The implementation of the HTA regulation (HTAR), and therefore the initiation of the JCA has brought manufacturers a lot of uncertainty and additional work. Our client was preparing for a future JCA submission in metastatic hormone-sensitive prostate cancer (mHSPC) and sought strategic guidance to anticipate potential evidence challenges. The goal was to simulate plausible PICOs across key European markets, assess how well their pivotal clinical trial would meet those expectations, and identify concrete actions to align evidence generation with evolving HTA demands.
Challenges faced
The project was set against a rapidly shifting treatment landscape, with emerging combinations regimens and increasing heterogeneity in national comparator requirements. Complicating matters, not prior JCAs existed for this indication, requiring a predictive approach to forecast country-level expectations. The client needed clarity not only on the likely PICO constructs, but also on how trial design and real-world patterns could influence national HTA responses.
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