Landscape analysis for a breast reconstruction device

Project background

When launching a new medical device, understanding the feasibility and applicability within target markets is critical to ensure success. For our client, the challenge was to evaluate the market potential of a new breast reconstruction device across multiple countries. To guide them in making informed decisions, we conducted a comprehensive evaluation that included extensive literature reviews and expert interviews. These efforts provided actionable insights into the device’s viability, setting the foundation for a strategic and well-informed market entry.

Challenges faced

Breast reconstruction is a highly specialized field, and the lack of country-specific data on current practices and product utilization rates posed a significant challenge. With limited publicly available data on how breast reconstruction procedures vary from country to country, as well as the low availability of product usage statistics, it was essential to bridge these knowledge gaps. To address this, we needed to gather expert insights directly from professionals in the field, ensuring that the most accurate and up-to-date information was incorporated into the market evaluation.

Our solution

To tackle this challenge, we adopted a meticulous multistep landscape analysis approach:

• Literature Review: We began by conducting an exhaustive review of published studies and clinical data. This helped us gather essential epidemiological data on breast reconstruction procedures, particularly focusing on mastectomy and breast-conserving surgeries.

• Expert Perspectives: To complement the existing literature, we reached out to Key Opinion Leaders (KOLs) in the field. Interviews with these experts validated our findings, and their insights provided a deeper understanding of the current trends, practices, and challenges in breast reconstruction.

• Data Gap Filling: For any areas where data was sparse or non-existent, we proactively sourced additional data points through expert consultations and secondary research, ensuring our analysis was robust and comprehensive.

Our impact

By analyzing the breast reconstruction landscape in key international markets—including China, Japan, Spain, France, Germany, the UK, Italy, and Brazil—we were able to provide a holistic overview of the market dynamics in each region. This included detailed insights into:

• Utilization Rates: How frequently breast reconstruction procedures are performed after mastectomy or breast-conserving surgeries.

• Epidemiological Data: Relevant data on the prevalence of breast cancer and related surgeries, which directly impacts the demand for breast reconstruction devices.

With this in-depth market intelligence, we empowered our client to confidently assess their device’s market potential across various countries. Moreover, the insights enabled them to craft a precise and targeted market entry strategy, tailored to each country’s unique healthcare system and breast reconstruction practices. Our work not only provided clarity on the opportunities available but also helped the client mitigate risks and avoid unnecessary missteps in their market launch.