Case
Project background
With a Phase III trial almost ready and an oncology landscape being actively transformed by machine learning, our global HEOR client needed machine learning insights to identify hurdles and opportunities for their product. The project needed to recognize the impact of machine learning on both health economics and market access and put the client at the forefront of machine learning knowledge in the health economics and market access spaces, particularly concerning their disease area and product.
Challenges faced
Despite the potential benefits of implementing machine learning considering available data for their product and the disease area in general, the novelty and rapid development of machine learning have obscured its fit-for-purpose uses and best practices, hindering its appropriate use in the health economics and market access industries.